
With more than 25 years of experience across hospitality, business operations, and product development, Morgan Morano is a gelato chef, author, consultant, and educator who has spent much of her career specializing in artisan gelato. Her journey in gelato began in Italy, where she trained under Sicilian gelato chef Antonio Cafarelli, an experience that shaped her deep respect for traditional techniques, regional variation, and authentic Italian gelato.
As the founder of Morano Gelato—hailed by Forbes as "The Best Gelato in America" and named Best Gelato by Yankee Magazine—Morgan built and led the brand for over a decade, growing it from a farmers market stand into a nationally recognized, multi-location business. Today, Morgan works with entrepreneurs and established businesses through consulting, education, and training, providing clear, practical guidance to help them develop exceptional products and build efficient, profitable, and sustainable gelato businesses.
Yankee Magazine · 2015
New Hampshire Magazine
Dessert Professional · 2015
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Custom recipes, expert guidance, and the techniques behind exceptional flavor and texture.
Whether it’s picking the right equipment, sourcing trustworthy suppliers, estimating startup costs, or learning how to actually make great gelato—there are a lot of moving parts when starting your own gelato business.
It’s easy to get stuck in research mode, not knowing where to begin.
That’s why we created TheGelatoExpert.com—a dedicated resource hub designed to give aspiring gelato entrepreneurs clarity and confidence. You'll find step-by-step guides, planning tools, and short training videos to help you take the first steps toward launching your business, the right way.
With so many factors involved in running a successful gelato business, having the right guidance can make all the difference. Whether you're just starting out or looking to improve and expand, we provide the expertise, strategies, and hands-on support you need to turn your gelato shop into a thriving, profitable business. Here’s why entrepreneurs and business owners trust us:
With 25+ years across hospitality and business operations and 16 years specializing in gelato, Morgan brings real-world experience in developing products and launching, running, and scaling successful gelato businesses.
Every business is unique. That’s why we take a customized, hands-on approach, providing tailored advice and strategies that align with your specific vision and goals.
Learn authentic, high-quality gelato-making techniques that set your shop apart from the competition. We guide you in creating unique, standout flavors that keep customers coming back.
We believe that expert guidance should be within reach for every aspiring gelato entrepreneur. That’s why our consulting services are intentionally priced to be accessible—without compromising the quality or depth of support we provide. We also offer cost-effective consulting options alongside equipment and ingredient recommendations, making it easier than ever to launch your business with confidence and industry-proven resources.
You can explore two of our introductory consulting packages right here on The Gelato Expert to get started.
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Make better gelato with the all-in-one platform for formulating, balancing, scaling, and organizing your recipes—plus a growing community of gelato makers and recipes.